Using Law Firm Marketing Services to Expand Your Client List and Bottom Line
by Malory Wood
If you are looking to broaden your client list and increase billing revenues, consider exploring one of the many reputable law firm marketing consultants and legal marketing websites serving the legal community. Finding the right law firm marketing partner will take your promotional efforts to the next level and free you up to do what you do best: practice law. Successful legal marketing, if utilized correctly, can generate new clients, increase case referrals, ensure client retention, create professional communications and social media, enhance your brand equity, and much more. In this article, we provide a list of legal marketing resources to help you take the next step in growing your practice.
Great Legal Marketing – Ben Glass’s Great Legal Marketing focuses on referral marketing, using proven testimonials to ensure your success. This site also offers helpful links and printed education materials on legal marketing.
HG.org – This legal website provides a wealth of resources for marketing and beyond. From recent legal news to a wide range legal services, this site is the gold standard for all things legal.
Intro Hive – Intro Hive provides one of the most extensive lists of legal marketing resources on the Internet. You can request a demos and keep up to date on the newest and most improved resource guides as well as on-the-go resources.
Law Firm SEO – This site provides a proven process that utilizes specific SEO (search engine optimization) keywords to help generate client leads through search engine usage. SEO is critically important to the marketing mix, increasing leads and organic search results.
LawyerMarketing.com – This site delivers necessary marketing fundamentals for startups as well as existing law firms, offering a free collection of resources and daily email updates.
Lawyerswritingforlawyers.com – Lawyers Writing for Lawyers delivers specially tailored content strategies for your marketing efforts, recognizing the critical importance of delivering effective digital and print communications in the marketing mix.
Lead Rival – Lead Rival’s legal marketing blog is specific to those attorneys who need to generate more clients with appropriate marketing, SEO, social media, etc. They also offer law marketing guides for purchase through the site.
Legal Marketing Association – This site showcases popular links with legal marketing resources from all 50 states.
Legal Marketing Maven – Legal Marketing Maven offers a 21-day Legal Marketing Boot Camp programs to help generate more clients and develop client retention techniques. The teachings include marketing solutions, work and life balance, marketing strategies, and superstar team building. The site offers customized marketing packages for your law firm needs.
Legal Sales and Service Organization Inc. – LSSO is a site designed to promote your law firm growth. Their specialty is legal marketing and business development to help expand your firm, budget and client progression.
Legal Video & Marketing Services for Lawyers – Crisp Video provides video services to help increase your case values. The site provides informational resources to help learn how to use videos to set your firm apart from your competition.
Market My Market – Market My Market Legal Marketing provides the necessary assistance to market your personal injury and criminal defense law firm and generate more leads. The company provides an initial consultation to learn more about using their marketing experts to grow your practice.
Martindale.com – The famed Martindale-Hubbell is a comprehensive directory of active lawyers. This site provides a blog that teaches attorneys how to build credibility and generate clients.
Network Affiliates – Network Affiliates provides legal advertising and marketing strategies customized for personal injury attorneys, with broad support for other practice areas as well.
Postali – This site is a legal marketing blog that regularly posts updated resources on successfully marketing your law firm. The site provides, quick tips on starting and managing your social media to generate more leads, and a variety of other helpful information for the new or seasoned marketer.
Scorpion.co – Scorpion is an internet marketing firm that has a major focus on law firm marketing. The company employs aggressive marketing tactics and resources that will successfully market your firm and help differentiate you from the many competitors in the legal space.
Spotlight Branding – Legal Marketing Live is a site that directs you to a weekly live show through Facebook that teaches you how to market, brand, and utilize referral strategies, and much more. The site also also offer a free resource book for your reference.
Wealth Counsel – Wealth Counsel is an online resource center that provides current legal marketing strategies and practices. Offering emerging tactics, sophisticated software, and premium-member access to advanced strategies, this site delivers an array of cutting edge marketing options.
These are just a few of the marketing services available to the legal market. If you have had a good experience with other legal marketing firms, please share your experience in the comments section below.
